VP of Customer Success Jocelyn Brown shares how she built a customer health score and elevated the status of her team within Allocadia, the thriving marketing performance management software company.
Software companies should develop a persona of their target reseller partner just as they would for a direct sale.
Understanding what customer success should look like for your software company, how it can help grow your reputation for prospective clients, and the tenants to use in guiding your team.
My bucket list trip to golf at Pinehurst - and my experience at the resort throughout my stay - can teach software companies how to create loyal customers.
Asking simple questions at the start of the process can help any software company streamline how it prioritizes the next set of product improvements.
Is your software company suffering from “We Can Sell This To Anyone” syndrome?
If you ask two different software leaders to define “customer success,” you’re likely to get two different responses. We sat down with Allison Pickens, Chief Customer Officer at Gainsight, to clarify the converssation and pick her brain on all-things-CS — from pitfalls and best practices to structuring a CS team.
It's an exciting time to be working on innovation. Strong public markets, rapidly developing technology, and fierce competition across all sectors are driving massive investment. New products, services, experiences, and processes are top of mind for leaders, getting the attention of C-suites and boards. To compete, companies have no choice but to innovate. Leaders are finding the success of the businesses and their personal trajectories is now closely tied to their ability to quickly translate innovative ideas to operable concepts that deliver transformational outcomes.
Before going through all of the effort to recruit, on-board, and train your next employee, make sure you have a clear road map that begins with mission, the role the employee will play in supporting that, and how their individual efforts will help the organization succeed.
You can’t grow your software company without continuous feedback from your customers. Your sales, marketing, product, and customer success teams all need to spend quality time communicating with customers. But no customer wants to see an email or hear a voicemail that leads with “I was just checking in to see...” Jocelyn Brown, VP of Customer Success at marketing performance management software company Allocadia, uses real-time user data to ensure customer contacts are insightful and meaningful. In less than 90 seconds she explains how customer data helps Allocadia, a software company with an 852 percent revenue growth rate since 2013.
Wildbit has been building development workflow, email delivery, and code deployment software for more than 16 years. The company was recently flooded with 575 applicants for a content strategist position. That’s right: 575 applications that didn’t require hiring a staffing firm or even heavily investing in promoting the job posting.
Steve Jones has sold multiple high-tech companies, and is a board member of several software companies. He is also an SVP with Corum Group, an M&A advisory firm that works exclusively with software and tech companies. Jones recently spoke about M&A trends at the World Financial Symposium in San Francisco, and he caught up with SoftwareBusinessGrowth.com to share his expertise with other software companies who are thinking about selling.
Many companies view awards as superfluous to their main activities, believing their products and services should speak for themselves. This confidence is absolutely key to success. But why not accelerate the journey and share your achievements with prospective new customers and partners?
