Mike Mansbach was hired as the president of MINDBODY in June 2017 to continue propelling this publicly traded business management SaaS company forward, and he's doing so by focusing on alignment, growth strategies, and purpose for 1,300+ employees.
My interactions with a software company's support team adeptly bridges the divide between what most software companies consider customer service and what our editorial team defines as customer success. Do you know the difference?
Focusing on scope-based estimates, agile forecasting, and smaller teams will help your development team deliver products on time and according to budget.
The onboarding process after signing a new reseller – specifically, the first 90 days – is key to building a successful channel program.
Anyone can learn from this startup's scrappy mentality and commitment to building processes that will scale.
Francois Bondiguel is a serial growth hacker. The ex-CMO at Vend and current head of growth at Xero sat down with Software Executive magazine to share some of the modern-day guerrilla marketing strategies propelling his young but fruitful career.
My inbox is bombarded with a daily stream of news about tech acquisitions. I know the mainstream tech media is obligated to cover the biggest of the big deals, but to me the headlines about billion dollar exits aren’t painting an accurate picture of just how difficult it can be to sell your software company.
If you haven’t read Bill Boebel’s “A better way to fund SaaS companies” article on VentureBeat, stop what you’re doing, click on the link in this article, and soak in his perspective. I hope this post from the CEO and founder of Pingboard goes viral in the software community. More on this later.
Here are five lessons software companies of any size can learn from the cast of Silicon Valley. If I could have sat down with the fictional founder and CEO of Pied Piper, Richard Hendricks, when the show first aired in 2014, I would have given him a handful SoftwareBusinessGrowth.com and Software Executive magazine articles.
NewVoiceMedia CEO Dennis Fois recently took time to speak with Software Business Growth about his Fireside Chat at Pulse, as well as how he expects customer success to evolve, how to use data and metrics to measure and improve emotional connections with customers, and more.
In today's competitive market, SaaS providers fully depend on upsells, referrals, and renewals year after year. Most SaaS companies put all of their focus and effort into developing their product(s) and acquiring new customers and logos. The problem with this strategy, and why so many SaaS companies are becoming increasingly stressed about customer churn, is customer acquisition is just the beginning of a long-term service engagement with your customers.
Focusing people on being responsive simplified things for employees and improved the culture at MicroBiz Point of Sale. Founder and president Kevin Kogler shares five strategies for how this software company implemented this change.
SaaS onboarding is the beating heart of your business. In our era of freemium, trials and other piloting processes, ramping up prospects who signed up for your product can make or break your forecasts. Increasing free-to-paid conversion rates is therefore a daunting task. You may feel overwhelmed by the incredible amount of factors you can tamper with. The myriad of solutions out there while doing a great job at solving specific problems rarely help identify the main levers of improvement for SaaS conversion rates.
Today, we’ll discuss an approach to identifying these levers and how to execute against them.
