• Software Support Doesn’t Equal Customer Success
    Software Support Doesn’t Equal Customer Success

    Every software company proclaims to be excellent at customer service. But that alone doesn’t ensure your customers are achieving successful outcomes as a result of using your software — that is customer success.

  • Avoid These Three Development Traps
    Avoid These Three Development Traps

    Focusing on scope-based estimates, agile forecasting, and smaller teams will help your development team deliver products on time and according to budget.

  • Enable Partners To Grow Revenue
    Enable Partners To Grow Revenue

    The onboarding process after signing a new reseller – specifically, the first 90 days – is key to building a successful channel program.

  • Companies To Watch: Bridgit
    Companies To Watch: Bridgit

    Anyone can learn from this startup's scrappy mentality and commitment to building processes that will scale.

  • Growth Hacking-As-A-Service
    Growth Hacking-As-A-Service

    Francois Bondiguel is a serial growth hacker. The ex-CMO at Vend and current head of growth at Xero sat down with Software Executive magazine to share some of the modern-day guerrilla marketing strategies propelling his young but fruitful career.

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WEB EXCLUSIVE EDITORIAL

  • Pragmatic Advice For Financing The Growth Of A Software Business
    Pragmatic Advice For Financing The Growth Of A Software Business

    Erik Matlick, CEO of NYC-based marketing data software company Bombora, shares his insights and experiences on financing growth from his experience helping multiple software ventures get off the ground. Matlick, who is also an investor himself, has a much more pragmatic, calculated perspective on raising money – one that is a far cry from the cash grab strategy often hailed in Silicon Valley. Matlick will be speaking on a panel titled “Financing Software Growth The Smart Way” at the Software Executive Forum event in Brooklyn on August 28, 2018. To register for the event free of charge, please email abby.sorensen@softwareexecutivemag.com for a promo code.

  • The Reality Of Selling Your Software Business Is Harder Than It Seems
    The Reality Of Selling Your Software Business Is Harder Than It Seems

    My inbox is bombarded with a daily stream of news about tech acquisitions. I know the mainstream tech media is obligated to cover the biggest of the big deals, but to me the headlines about billion dollar exits aren’t painting an accurate picture of just how difficult it can be to sell your software company.

  • Debating Software Company Growth Strategies
    Debating Software Company Growth Strategies

    There isn’t a “wrong” answer to whether top-line or bottom-line growth is more important for SaaS companies. Instead of debating the pros and cons of VC money, software companies should take a look, hard look at the best way to finance growth.

  • 5 Software Business Lessons Learned From Binge Watching Silicon Valley
    5 Software Business Lessons Learned From Binge Watching Silicon Valley

    Here are five lessons software companies of any size can learn from the cast of Silicon Valley. If I could have sat down with the fictional founder and CEO of Pied Piper, Richard Hendricks, when the show first aired in 2014, I would have given him a handful SoftwareBusinessGrowth.com and Software Executive magazine articles.

  • Why Customer Success Must Be A Philosophy And Not Just A Department

    NewVoiceMedia CEO Dennis Fois recently took time to speak with Software Business Growth about his Fireside Chat at Pulse, as well as how he expects customer success to evolve, how to use data and metrics to measure and improve emotional connections with customers, and more.

  • How To Improve Customer Success And Reduce Customer Churn In A SaaS Company

    In today's competitive market, SaaS providers fully depend on upsells, referrals, and renewals year after year. Most SaaS companies put all of their focus and effort into developing their product(s) and acquiring new customers and logos. The problem with this strategy, and why so many SaaS companies are becoming increasingly stressed about customer churn, is customer acquisition is just the beginning of a long-term service engagement with your customers.

  • How MicroBiz Improved Its Culture By Expediting Customer Request Response Time

    Focusing people on being responsive simplified things for employees and improved the culture at MicroBiz Point of Sale. Founder and president Kevin Kogler shares five strategies for how this software company implemented this change.

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