To say that ID Agent’s channel growth has been impressive would be a gross understatement. A more accurate assessment might say the company is a textbook example of how SaaS firms can grow exponentially without a direct sales team. Its channel play began in May 2017, when the company’s headcount was a grand total of two: Solomon and CEO/cofounder Kevin Lancaster. By December of that year 500 partners were reselling the software. Fast forward to today, and those partners total more than 2,000 in 22 countries and 45 employees.
A leading expert in the channel shares advice on strategy, management, marketing, sales, automation, and transformation.
Are channel partnerships driving SaaS revenue? And if so, how much? As it turns out, channel is an important edge for B2B SaaS growth. SaaS Capital reported on their annual survey of 1,000+ private B2B SaaS companies and the impact of channel on revenue.
The VP of product management at a leading restaurant point of sale software company developed a thorough process to ensure its roadmaps are on the right track.
Six data-collecting tactics to help you listen to your customers, plus best practices for acting on what they say.
This tweet has stuck with me for many weeks. "What I thought we were building: a SOFTWARE company What we’re actually building: a software COMPANY."
I worked for the U.S. Navy as a civilian for 11 years, including during the first Gulf War. Those years were full of change, pressure, and growth, and it had a big impact on the leadership style I use today.
How can security practices and processes be leveraged as a differentiator? Editorial board member Mark Sokol, VP of marketing at Liongard, explains.
Thomas Barrineau IV, cofounder and CEO of restaurant point of sale solution OrderCounter, talks security, being a bootstrapped software company, why the company keeps customer support in-house, and more.
Rory O’Driscoll, partner at Scale Venture Partners, said, "Vital signs don’t cure patients, doctors do. SaaS vital signs don’t fix companies, management teams do. But realistic benchmarking metrics do what ER vital signs do: pinpoint issues, provide actionable context, and allow you to get to work.”
This software CEO explains why the simplest marketing strategy is a genuine and humble message about the state of your company and your plans.