Why ServiceChannel’s CEO is putting real dollars behind its customer success initiative, and how it’s poised to capitalize on customer demand.
Software companies should take a long look at their sales and marketing tech stacks to ensure data is shared seamlessly between teams.
True customer success stands out from a support operation – it’s a transformation and cooperation across many departments that introduces new ways to define your business.
A serial entrepreneur – and founder of four software companies – shares his best tips for securing investor dollars that you won’t find in a Google search about fundraising.
It’s not difficult to benchmark your SaaS business’s performance against that of public SaaS companies, but it’s also not that helpful.
How healthy is your software organization’s culture today? The health of your culture falls somewhere between purposeful, positive, and productive and drama-ridden, frustrating, and only periodically productive.
Should software companies be more concerned with top-line or bottom-line growth? The honest answer is that you need both.
In the world of software sales, “social selling” is all the rage. As a software vendor, engaging with prospects on social media platforms such as LinkedIn, Twitter, Instagram and Facebook can help build relationships, create robust networks of potential buyers, and increase visibility for the solution itself.
Erik Matlick, CEO of NYC-based marketing data software company Bombora, shares his insights on financing growth from his experience helping multiple software ventures get off the ground. Matlick, who is also an investor himself, has a pragmatic, calculated perspective on raising money – one that is a far cry from the cash grab strategy often hailed in Silicon Valley.
My inbox is bombarded with a daily stream of news about tech acquisitions. I know the mainstream tech media is obligated to cover the biggest of the big deals, but to me the headlines about billion dollar exits aren’t painting an accurate picture of just how difficult it can be to sell your software company.
There isn’t a “wrong” answer to whether top-line or bottom-line growth is more important for SaaS companies. Instead of debating the pros and cons of VC money, software companies should take a look, hard look at the best way to finance growth.
Here are five lessons software companies of any size can learn from the cast of Silicon Valley. If I could have sat down with the fictional founder and CEO of Pied Piper, Richard Hendricks, when the show first aired in 2014, I would have given him a handful SoftwareBusinessGrowth.com and Software Executive magazine articles.
NewVoiceMedia CEO Dennis Fois recently took time to speak with Software Business Growth about his Fireside Chat at Pulse, as well as how he expects customer success to evolve, how to use data and metrics to measure and improve emotional connections with customers, and more.