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  • 4 Quick Hits From Epson’s ISV Partner Conference
    4 Quick Hits From Epson’s ISV Partner Conference

    Epson’s annual ISV Partner Conference is geared towards ISVs in the retail and hospitality space, but the takeaways below can apply to software companies in any vertical. Here are some of the high-level themes from my two days in Phoenix networking with 70+ software companies and technology executives.

  • The Marketing Bell Curve Software Companies Should Avoid
    The Marketing Bell Curve Software Companies Should Avoid

    When it comes to SaaS marketing, it’s sometimes smart to focus on less. Charles Var, CMO at SaaS startup SyncHR, knows this sounds counterintuitive. In less than 60 seconds, he explains why.

  • When Should A Software Startup Hire A CMO?
    When Should A Software Startup Hire A CMO?

    A straightforward answer for any SaaS startup wondering when to hire a CMO is, “When you can afford it” (or maybe the more literal answer is, “When your VCs tell you it’s time.”) OpenView suggests a CMO is needed once you’re ready to grow from $25 to $100 million in revenue. A simple web search for “When do startups need to hire a CMO?” will yield all sorts of opinions about the size of the marketing team, the age of a company, or your position in the market place.

  • What You Missed At The Business of Software Conference
    What You Missed At The Business of Software Conference

    The Business of Software conference and its community of attendees stays engaged year-round beyond the event. Here are some of the highlights from my three days in Boston.

  • Takeaways From The Business Of Software Conference

    “10 percent slower and 10 percent lower quality is hard to detect, but it will kill the company in two years.” That was just one of my favorite quotes from the 2018 Business of Software conference. Read on for 7 more quick takeaways.

  • Customer Support Tips For Small Software Companies

    As the company’s one and only employee, Chris Muench admits it can be tough to go from coding to support calls, and then back to coding. Interruptions for customer support are a fact of life for solo entrepreneurs, and Muench offers some sound advice for his peers at other small software companies.

  • The 4 Question Test For Software Feature Prioritization

    If you work at a software company, chances are you’ve heard someone ask, “Wouldn’t it be cool if...?” Carl Ryden, co-founder and CEO of PrecisionLender, used to ask himself the same thing. So he developed a test for himself, using these four questions.

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