Mike Mansbach was hired as the president of MINDBODY in June 2017 to continue propelling this publicly traded business management SaaS company forward, and he's doing so by focusing on alignment, growth strategies, and purpose for 1,300+ employees.
Every software company proclaims to be excellent at customer service. But that alone doesn’t ensure your customers are achieving successful outcomes as a result of using your software — that is customer success.
Focusing on scope-based estimates, agile forecasting, and smaller teams will help your development team deliver products on time and according to budget.
The onboarding process after signing a new reseller – specifically, the first 90 days – is key to building a successful channel program.
Anyone can learn from this startup's scrappy mentality and commitment to building processes that will scale.
Francois Bondiguel is a serial growth hacker. The ex-CMO at Vend and current head of growth at Xero sat down with Software Executive magazine to share some of the modern-day guerrilla marketing strategies propelling his young but fruitful career.
Erik Matlick, CEO of NYC-based marketing data software company Bombora, shares his insights and experiences on financing growth from his experience helping multiple software ventures get off the ground. Matlick, who is also an investor himself, has a much more pragmatic, calculated perspective on raising money – one that is a far cry from the cash grab strategy often hailed in Silicon Valley. Matlick will be speaking on a panel titled “Financing Software Growth The Smart Way” at the Software Executive Forum event in Brooklyn on August 28, 2018. To register for the event free of charge, please email firstname.lastname@example.org for a promo code.
My inbox is bombarded with a daily stream of news about tech acquisitions. I know the mainstream tech media is obligated to cover the biggest of the big deals, but to me the headlines about billion dollar exits aren’t painting an accurate picture of just how difficult it can be to sell your software company.
There isn’t a “wrong” answer to whether top-line or bottom-line growth is more important for SaaS companies. Instead of debating the pros and cons of VC money, software companies should take a look, hard look at the best way to finance growth.
Here are five lessons software companies of any size can learn from the cast of Silicon Valley. If I could have sat down with the fictional founder and CEO of Pied Piper, Richard Hendricks, when the show first aired in 2014, I would have given him a handful SoftwareBusinessGrowth.com and Software Executive magazine articles.
NewVoiceMedia CEO Dennis Fois recently took time to speak with Software Business Growth about his Fireside Chat at Pulse, as well as how he expects customer success to evolve, how to use data and metrics to measure and improve emotional connections with customers, and more.
In today's competitive market, SaaS providers fully depend on upsells, referrals, and renewals year after year. Most SaaS companies put all of their focus and effort into developing their product(s) and acquiring new customers and logos. The problem with this strategy, and why so many SaaS companies are becoming increasingly stressed about customer churn, is customer acquisition is just the beginning of a long-term service engagement with your customers.
Focusing people on being responsive simplified things for employees and improved the culture at MicroBiz Point of Sale. Founder and president Kevin Kogler shares five strategies for how this software company implemented this change.