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WEB EXCLUSIVE EDITORIAL

  • Balancing Top-Line And Bottom-Line Growth
    Balancing Top-Line And Bottom-Line Growth

    Should software companies be more concerned with top-line or bottom-line growth? The honest answer is that you need both.

  • 5 Social Selling Strategies For Software Vendors
    5 Social Selling Strategies For Software Vendors

    In the world of software sales, “social selling” is all the rage. As a software vendor, engaging with prospects on social media platforms such as LinkedIn, Twitter, Instagram and Facebook can help build relationships, create robust networks of potential buyers, and increase visibility for the solution itself.

  • Pragmatic Advice For Financing The Growth Of A Software Business
    Pragmatic Advice For Financing The Growth Of A Software Business

    Erik Matlick, CEO of NYC-based marketing data software company Bombora, shares his insights on financing growth from his experience helping multiple software ventures get off the ground. Matlick, who is also an investor himself, has a pragmatic, calculated perspective on raising money – one that is a far cry from the cash grab strategy often hailed in Silicon Valley. 

  • The Reality Of Selling Your Software Business Is Harder Than It Seems
    The Reality Of Selling Your Software Business Is Harder Than It Seems

    My inbox is bombarded with a daily stream of news about tech acquisitions. I know the mainstream tech media is obligated to cover the biggest of the big deals, but to me the headlines about billion dollar exits aren’t painting an accurate picture of just how difficult it can be to sell your software company.

  • Debating Software Company Growth Strategies

    There isn’t a “wrong” answer to whether top-line or bottom-line growth is more important for SaaS companies. Instead of debating the pros and cons of VC money, software companies should take a look, hard look at the best way to finance growth.

  • 5 Software Business Lessons Learned From Binge Watching Silicon Valley

    Here are five lessons software companies of any size can learn from the cast of Silicon Valley. If I could have sat down with the fictional founder and CEO of Pied Piper, Richard Hendricks, when the show first aired in 2014, I would have given him a handful SoftwareBusinessGrowth.com and Software Executive magazine articles.

  • Why Customer Success Must Be A Philosophy And Not Just A Department

    NewVoiceMedia CEO Dennis Fois recently took time to speak with Software Business Growth about his Fireside Chat at Pulse, as well as how he expects customer success to evolve, how to use data and metrics to measure and improve emotional connections with customers, and more.

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