This SaaS startup has eschewed the raise-as-much as- you-can, growth-at-all-costs mantra of Silicon Valley while patiently engineering a product and culture poised for long-term success.
Equipping your top-tier partners with the tools to execute an effective sales talent process can increase partner mind share and revenue.
The president and CEO of this HIPAA compliancy software company made some minor operational and sales tweaks that showed immediate returns.
A panel of channel and software execs weigh in on the promise, peril, and power of channel programs.
NorthStar Point of Sale 4.5 was released in a condensed timeline with an all-in effort from multiple teams, and other software companies can learn from this approach.
Building an indirect sales channel is not easy, and it takes time and effort to do this correctly. In building our channel at MicroBiz, here are a few lessons we learned.
Epson’s annual ISV Partner Conference is geared towards ISVs in the retail and hospitality space, but the takeaways below can apply to software companies in any vertical. Here are some of the high-level themes from my two days in Phoenix networking with 70+ software companies and technology executives.
When it comes to SaaS marketing, it’s sometimes smart to focus on less. Charles Var, CMO at SaaS startup SyncHR, knows this sounds counterintuitive. In less than 60 seconds, he explains why.
A straightforward answer for any SaaS startup wondering when to hire a CMO is, “When you can afford it” (or maybe the more literal answer is, “When your VCs tell you it’s time.”) OpenView suggests a CMO is needed once you’re ready to grow from $25 to $100 million in revenue. A simple web search for “When do startups need to hire a CMO?” will yield all sorts of opinions about the size of the marketing team, the age of a company, or your position in the market place.
The Business of Software conference and its community of attendees stays engaged year-round beyond the event. Here are some of the highlights from my three days in Boston.
“10 percent slower and 10 percent lower quality is hard to detect, but it will kill the company in two years.” That was just one of my favorite quotes from the 2018 Business of Software conference. Read on for 7 more quick takeaways.
As the company’s one and only employee, Chris Muench admits it can be tough to go from coding to support calls, and then back to coding. Interruptions for customer support are a fact of life for solo entrepreneurs, and Muench offers some sound advice for his peers at other small software companies.