• Software Support Doesn’t Equal Customer Success
    Software Support Doesn’t Equal Customer Success

    My interactions with a software company's support team adeptly bridges the divide between what most software companies consider customer service and what our editorial team defines as customer success. Do you know the difference?

  • Avoid These Three Development Traps
    Avoid These Three Development Traps

    Focusing on scope-based estimates, agile forecasting, and smaller teams will help your development team deliver products on time and according to budget.

  • Enable Partners To Grow Revenue
    Enable Partners To Grow Revenue

    The onboarding process after signing a new reseller – specifically, the first 90 days – is key to building a successful channel program.

  • Companies To Watch: Bridgit
    Companies To Watch: Bridgit

    Anyone can learn from this startup's scrappy mentality and commitment to building processes that will scale.

  • Growth Hacking-As-A-Service
    Growth Hacking-As-A-Service

    Francois Bondiguel is a serial growth hacker. The ex-CMO at Vend and current head of growth at Xero sat down with Software Executive magazine to share some of the modern-day guerrilla marketing strategies propelling his young but fruitful career.

More From Software Executive Magazine

WEB EXCLUSIVE EDITORIAL

  • The Reality Of Selling Your Software Business Is Harder Than It Seems
    The Reality Of Selling Your Software Business Is Harder Than It Seems

    My inbox is bombarded with a daily stream of news about tech acquisitions. I know the mainstream tech media is obligated to cover the biggest of the big deals, but to me the headlines about billion dollar exits aren’t painting an accurate picture of just how difficult it can be to sell your software company.

  • Debating Software Company Growth Strategies
    Debating Software Company Growth Strategies

    If you haven’t read Bill Boebel’s “A better way to fund SaaS companies” article on VentureBeat, stop what you’re doing, click on the link in this article, and soak in his perspective. I hope this post from the CEO and founder of Pingboard goes viral in the software community. More on this later.

  • 5 Software Business Lessons Learned From Binge Watching Silicon Valley
    5 Software Business Lessons Learned From Binge Watching Silicon Valley

    Here are five lessons software companies of any size can learn from the cast of Silicon Valley. If I could have sat down with the fictional founder and CEO of Pied Piper, Richard Hendricks, when the show first aired in 2014, I would have given him a handful SoftwareBusinessGrowth.com and Software Executive magazine articles.

  • Why Customer Success Must Be A Philosophy And Not Just A Department
    Why Customer Success Must Be A Philosophy And Not Just A Department

    NewVoiceMedia CEO Dennis Fois recently took time to speak with Software Business Growth about his Fireside Chat at Pulse, as well as how he expects customer success to evolve, how to use data and metrics to measure and improve emotional connections with customers, and more.

  • How To Improve Customer Success And Reduce Customer Churn In A SaaS Company

    In today's competitive market, SaaS providers fully depend on upsells, referrals, and renewals year after year. Most SaaS companies put all of their focus and effort into developing their product(s) and acquiring new customers and logos. The problem with this strategy, and why so many SaaS companies are becoming increasingly stressed about customer churn, is customer acquisition is just the beginning of a long-term service engagement with your customers.

  • How MicroBiz Improved Its Culture By Expediting Customer Request Response Time

    Focusing people on being responsive simplified things for employees and improved the culture at MicroBiz Point of Sale. Founder and president Kevin Kogler shares five strategies for how this software company implemented this change.

  • What We Can Learn From Ants To Improve SaaS Conversion Rates

    SaaS onboarding is the beating heart of your business. In our era of freemium, trials and other piloting processes, ramping up prospects who signed up for your product can make or break your forecasts. Increasing free-to-paid conversion rates is therefore a daunting task. You may feel overwhelmed by the incredible amount of factors you can tamper with. The myriad of solutions out there while doing a great job at solving specific problems rarely help identify the main levers of improvement for SaaS conversion rates.
    Today, we’ll discuss an approach to identifying these levers and how to execute against them.

More Web Exclusive Editorial

SOFTWARE EXECUTIVE DIGITAL EDITIONS

Software Executive Magzine June 2018 Cover

CONNECT WITH US

@ABBYSORENSEN_