Software companies need a better way to select the right channel partners at the beginning — partners that have the best potential to drive revenue growth.

If you follow the path customers naturally take, not the one you outline, the result will drive customer adoption, loyalty, and expanded product use.

Very few SaaS vendors have figured out how to solve the root-cause problem: how to get customers to drive effective user adoption and use technology to create value.

Ensuring that everyone on the team is consistently working on their skills, like a crafts-person or professional athlete, in their customer roles is key to working smarter.

When BlueStar invited me to join them at their ISV Connect Summits in 2019, I jumped at the chance to help steer education sessions. Why? Because I know many software companies want to have successful partner programs, but they struggle to execute when it comes to selling their software through indirect channels.

The CEO and cofounder of a rapidly growing enterprise software company explains how its mission and culture adapt to encompass team members across seven offices in two countries.

In early January 2019, Tomasz Tunguz analyzed how far along typical Series A SaaS companies were in 2018. The median growth rate (250%) and median ARR ($1.8 million) were surprisingly large.

In an effort to understand what customer success looks like from the customer perspective, we conducted a study of software professionals responsible for managing, implementing, or administering software-based initiatives within a business environment.

A seasoned SaaS CMO shares 5 simple moves marketers need to nail.

The former CEO of Intacct – and current revenue acceleration consultant – shares time-tested strategies to help any software company grow.