Abby Sorensen

Abby Sorensen

Abby is the Chief Editor for Software Executive Magazine and Executive Editor for Channel Executive Magazine.

ARTICLES BY ABBY SORENSEN

  • What It Takes To Dominate A Vertical Market
    What It Takes To Dominate A Vertical Market

    When Jennifer Goldsmith joined Veeva Systems in 2010, the company had one product line and fewer than 60 employees. Today it is approaching $1 billion in revenue thanks to its strong partnership with the life sciences industry.

  • Alignment: Your Software Company’s Top Priority
    Alignment: Your Software Company’s Top Priority

    Perfect alignment surely doesn’t exist in the business world — especially for software companies that are forced to move so fast. There are plenty of occurrences that can come out of nowhere and throw your alignment way off. Maybe that comes in the form of a hiring spree, with an influx of new team members who are a click away from the culture that allowed your company to thrive. Maybe the disruption to your alignment is brought on by a new competitor that just closed a massive round of funding and is catching up faster than you thought.

  • Companies To Watch: Garcon
    Companies To Watch: Garcon

    A first-time founder’s business acumen and ability to stretch resources has this restaurant self-ordering app poised for breakout growth in 2019.

  • Inside The Acquisition Of A 10-Year-Old Startup
    Inside The Acquisition Of A 10-Year-Old Startup

    The aftermath of the CaterTrax acquisition proves software companies can find long-term solutions without needing headline-grabbing VC-backed exits.

  • Avoiding Sales Channel Conflict: 7 Software Experts Weigh In
    Avoiding Sales Channel Conflict: 7 Software Experts Weigh In

    Selling more software through indirect channels sounds nice in theory, until you start thinking about the headaches it can cause between your direct reps and those partners.

  • Mitigating Direct vs. Indirect Sales Channel Conflict
    Mitigating Direct vs. Indirect Sales Channel Conflict

    Selling more software through indirect sales channels can create headaches for your direct sales team – and your partners – unless you proactively take steps to address the potential conflict.

  • Reevaluating Software Success In 2019
    Reevaluating Software Success In 2019

    Success is often too narrowly defined by how much a company has raised, whether or not it is on a path to go public, or how quickly headcount has scaled.

  • Back To Bootstrapping: Why Wistia Raised $17.3 Million In Debt
    Back To Bootstrapping: Why Wistia Raised $17.3 Million In Debt

    Raising debt instead of selling the business or bringing on more investors defied conventional wisdom in the tech space, but it ultimately set this video software company on the right path for a sustainable future.

  • Companies To Watch: Soter Technologies
    Companies To Watch: Soter Technologies

    This determined EdTech founder is engineering hardware solutions, releasing new product lines quickly, and setting his sights on the enterprise market.

  • SaaS Growth The Smart Way
    SaaS Growth The Smart Way

    This SaaS startup has eschewed the raise-as-much as- you-can, growth-at-all-costs mantra of Silicon Valley while patiently engineering a product and culture poised for long-term success.

More Articles by Abby Sorensen