Managing integrations and simple monthly pricing are keys to the growth goals of this startup that manages online third-party food delivery orders for restaurants.
The COO of Moogsoft explains how simple changes to customer success, marketing, and sales operations can set the stage for growth.
The customers using your software, especially those with purchasing and decision- making authority, are busy. Too busy to hop on the phone for an hour and run through a postmortem for a software solution they are no longer interested in using.
To say that ID Agent’s channel growth has been impressive would be a gross understatement. A more accurate assessment might say the company is a textbook example of how SaaS firms can grow exponentially without a direct sales team. Its channel play began in May 2017, when the company’s headcount was a grand total of two: Solomon and CEO/cofounder Kevin Lancaster. By December of that year 500 partners were reselling the software. Fast forward to today, and those partners total more than 2,000 in 22 countries and 45 employees.
This tweet has stuck with me for many weeks. "What I thought we were building: a SOFTWARE company What we’re actually building: a software COMPANY."
This seasoned software executive is getting his text-to-order startup off the ground by being smart about bootstrapping, pricing, and beta customers.
This CEO opens up about the strategy for ushering this restaurant point of sale and analytics software company toward its next phase of growth.
When BlueStar invited me to join them at their ISV Connect Summits in 2019, I jumped at the chance to help steer education sessions. Why? Because I know many software companies want to have successful partner programs, but they struggle to execute when it comes to selling their software through indirect channels.
This B2B2C software platform serves up flexible features and complementary services while growing its customer base of sports businesses 125 percent YoY.
The channel isn’t going away, and software isn’t getting easier or cheaper to sell. So, why do software companies struggle to capitalize on the selling power of channel partners?