Untappd is a growing technology platform that allows consumers to ‘check in’ and share which beers they are currently enjoying. Besides creating a tight-knit community of beer enthusiasts, Untappd’s mobile application allows for tens of thousands of businesses to promote and publish their beverage menus. By bringing together enthusiasts and businesses, Untappd is advancing the global beverage industry while helping users discover their next great beer.
On-premise software vendors are incorporating subscription-based pricing models that make them more competitive and best meet the needs of their customers. Adobe, Autodesk, and Microsoft have all adopted hybrid (on-premise and SaaS) deployment models to adapt, compete, and succeed.