Magazine Article | February 1, 2019

Alignment: Your Software Company's Top Priority

Source: Software Executive magazine

By Abby Sorensen, Chief Editor

This might be the last time you’ll read about golf in my Software Executive “Viewpoint” column. That’s because the United States Golf Association (USGA) put new rules in effect on January 1, 2019, and one of those rules (10.2-b-3) might make me quit the game. You see, I am directionally challenged on the golf course. When I think I am lined up to my target, I’m actually 20 to 30 yards right of it. This plagued me for a decade: I’d strike the ball perfectly and get a less-than-perfect outcome. Then my college coach discovered rule 8-2-a, which allowed me to place a club on the ground at my feet for alignment. It looked ridiculous — lining myself up like someone who had never swung a club before — but my scoring average improved by three shots the season I started taking advantage of rule 8-2-a. All of a sudden, my alignment was perfect.