By Abby Sorensen, Executive Editor
This email analytics and deliverability SaaS company proves why striving to be the next unicorn isn’t the only path to success.
A word of advice for anyone trying to get Greg Kraios’ attention: your intro email had better be a good one. Kraios is the founder and CEO of 250ok, an email analytics and deliverability SaaS platform that announced a $2.6 million Series A in October 2017. “Over the years, we’ve had various firms reach out and offer us money,” Kraios says. “It just got to the point where the emails they sent and the calls they made were so generic and felt so impersonal that I just wouldn’t engage at all.”