By Abby Sorensen, Executive Editor
Moving its headquarters to the U.S. and operating with a scrappy startup mentality before seeking outside funding have positioned this SaaS provider to continue its triple-digit growth.
When Marko Kovac was approached by L’Oreal in 2008 to quote a solution for last mile distribution challenges in Central Europe, his proposal came in at roughly 30 times the allocated budget. That could have been the end of what is now Repsly, an SaaS platform for field sales teams in the food, beverage, and retail markets with a 100 percent growth rate for three consecutive years. Back in 2008, Kovac was living in Croatia, his birthplace, and was running his own consultancy. He realized there was a demand for cloud-based distribution software. Kovac convinced L’Oreal to let him build and own the solution with the promise it would be his first customer. The first version of the software was live within a few months.