Magazine Article | February 1, 2018

Engineering A Niche SaaS Startup

Source: Software Executive magazine

By Abby Sorensen, executive editor

David Norman spent nearly nine years in senior engineering roles with Google, where he cut his teeth on e-commerce application development. Being a lead engineer on the Google Payments team isn’t a bad gig — it sounds like a dream job for many young, aspiring developers. But what Google engineers don’t have are close customer relationships, especially not with customers who can serve you a high-quality craft beer while they give you feedback on your software. And that’s exactly what Norman has been doing since 2015 — sipping brews and getting out of his engineering comfort zone to amass face time with customers. Norman is the CEO and founder of Arryved, a point of sale software application for breweries and taprooms. It’s proven to be a sustainable, profitable, enjoyable venture even if it is a far cry from Google.