Magazine Article | July 17, 2017

High-Tech Software, High-Touch Service

Source: Software Executive magazine

By Matt Pillar, chief editor

How did a home-baked appointment program for mom-and-pop businesses blossom into a tier-one application for international enterprises? Sales savvy and a relentless focus on user experience.

Most nine-year-old girls spend their free time playing with dolls and talking to their imaginary friends. Nine-year-old Tara Kelly spent hers playing with code and building imaginary friends.