Magazine Article | April 2, 2018

How To Make Software Sound Sexy In A Customer Success Story

Source: Software Executive magazine

By Cori Linder, Retail Realm

Eight practical tips for creating software stories that sell.

Since traditional software stories are as boring as dirt, companies are looking for ways to make their case studies stand out. Their goal: to inspire enough interest and build enough belief to convert readers (prospects) into consumers. Software companies need practical tips to help combat case study misconceptions and create customer success stories that are actually successful.