By Boris Kontsevoi & Serge Stepantsov, Intetics Inc.
Asking simple questions at the start of the process can help any software company streamline how it prioritizes the next set of product improvements.
Prioritizing new features is a never-ending struggle for every software company. Even the most seasoned product managers face challenges when determining features and activities to put on the road map. The bad news: Establishing the priorities incorrectly may negatively impact the business. The good news: There are reliable methods for mitigating the risks.