Magazine Article | February 1, 2018

Software Partnering Success: Getting Past Press Release Mode

Source: Software Executive magazine

By Abby Sorensen, Executive Editor

This global software company’s growth hinges on North American partnerships built around metrics, incentives, and engagement – not by collecting as many new partner announcements as possible.

Butch Langlois is a CPA by training. He’s not your stereotypical bean counter though. Spend five minutes listening to him talk about scaling tech companies, and you’ll quickly realize he’s not an introverted numbers nerd. He’s currently running North American operations at Vend, the point of sale software used in more than 20,000 stores around the world. Before Vend, he was the CFO for the Internet Division at Rogers Communication, the publicly traded Canadian telecom company with more than 25,000 employees. His resume is also peppered with CEO and president roles at Toronto area startups born out of the late ’90s dotcom wave – companies like comparative shopping portal BuyBuddy.com, on-demand e-commerce platform Truition (acquired by CDC Software), travel industry interactive web mapping platform PlanetEye, real estate listing platform Zoocasa, and SMB digital toolkit Webware.io.