Magazine Article | February 1, 2019

7 Things Resellers Really Look For When Picking SaaS To Sell

Source: Software Executive magazine

By Amon Prasad

The CEO and founder of an MSP throws some straight talk at software vendors about how to partner with reseller companies like the one he runs.

It’s no secret: Reseller programs can generate revenue at low margins. It’s this benefit, among others like helping to reduce sales churn, the cost of hiring a sales staff, and extra marketing, that makes a reseller program a top-of-the-list choice when it comes to channel initiatives for SaaS vendors. What’s more, when reseller partners are handling the heavy lifting and selling products, SaaS companies can home in on what truly matters: building more effective software and pushing the needle on innovation.

VIEW THE MAGAZINE ARTICLE!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Software Executive? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.