Magazine Article | October 2, 2017

What Do They Want? Engaging Capital Providers

Source: Software Executive magazine

By Ken Hubbard, CEO, CapStack West

Capital providers give software companies an inside look at the fundraising process.

The business-capital market is more complex today than it has ever been. I know those of you who are raising or about to raise funds know exactly what I’m talking about. Whether you’re a startup, a mid-market, or a Fortune CEO, the right capital providers are a challenge to identify, engage, and close. It also takes more time to identify the right match in a financial partner. And that means your burn increases and your C-suite executives will divert more focus from operations and growth to fundraising documents, meetings, and due diligence.