Magazine Article | October 2, 2017

What's Driving SaaS Emergence In The Channel?

Source: Software Executive magazine

By Carolyn April, Senior Director, Industry Analysis, CompTIA

Inside CompTIA’s latest research examining the burgeoning channel ecosystem building around the SaaS community.

CompTIA’s recent research study, “Software as a Service: Opportunities & Challenges,” collected data from 400 U.S.-based IT channel firms. The survey helped identify who these SaaS partners are, what drew them to this niche, what drivers led SaaS vendors to build an indirect channel, and what compensation models and partner program elements SaaS vendors have in place.