Magazine Article | February 1, 2018

Why Your Software Company Needs To Choose A Smaller Niche

Source: Software Executive magazine

By Mark Sokol, Vice President of Marketing, A-Lign

Is your software company suffering from “We Can Sell This To Anyone” syndrome?

Maybe this sounds familiar: You’re a successful software entrepreneur. You worked with one customer, identified its biggest problem, solved it, and looked for others like them that had that same problem. Today, you have great traction finding new customers and generating revenue. Success did not happen immediately; it developed over time as you added great technical talent, found that all-star sales leader, and allowed your emerging marketing team to initiate broad-scale marketing activities.