Software Executive Magazine Feature Articles

  1. Customer Success Is Not A Department – It's A Strategy
    4/2/2018

    VP of Customer Success Jocelyn Brown shares how she built a customer health score and elevated the status of her team within Allocadia, the thriving marketing performance management software company.

  2. Companies To Watch: Bridgit
    4/2/2018

    Anyone can learn from this startup's scrappy mentality and commitment to building processes that will scale.

  3. Growth Hacking-As-A-Service
    4/2/2018

    Francois Bondiguel is a serial growth hacker. The ex-CMO at Vend and current head of growth at Xero sat down with Software Executive magazine to share some of the modern-day guerrilla marketing strategies propelling his young but fruitful career.

  4. How To Make Software Sound Sexy In A Customer Success Story
    4/2/2018

    Since traditional software stories are as boring as dirt, companies want to make their case studies stand out. Here are eight practical tips for creating software stories that sell.

  5. Customer Relationship Metrics
    4/2/2018

    It’s time to focus on relationship-based customer measurement, not just the transactional aspects of your software’s users.

  6. GDPR Advice From 3 Software CEOs
    4/2/2018

    Our editorial advisory board sounds off on how can software companies leverage GDPR as a business enablement tool, what they've done to get ready for the deadline, and what things they considered when formulating their GDPR strategy.

  7. Executive Profile: CTERA Networks' CTO Aron Brand
    4/2/2018

    Software Executive asked Brand to give his thoughts on metrics CTERA uses to measure success, changes in customer demands, what's keeping him up at night about leading a software company, and the best business book on his shelf.

  8. Distinguishing Between Important & Urgent
    4/2/2018

    There is often a material difference between important tasks and urgent ones. Only in rare cases should something considered a true emergency pop up.

  9. The Real Story Of A Software Company’s 32-Hour Work Week Experiment
    4/2/2018

    Beginning in June 2017, Wildbit’s employees started taking Fridays off and only working four, eight-hour days per week. Who wouldn’t want to work less and still ship quality code, on time, to happy customers?

  10. How Empathy Influences Software Sales
    4/2/2018

    A veteran VP of Sales shares 3 key ways empathy can be leveraged in software sales.