Software Executive Magazine Feature Articles

  1. From 0 To 2000+ Partners How A SaaS Company’s Channel Program Reached Critical Mass
    8/1/2019

    To say that ID Agent’s channel growth has been impressive would be a gross understatement. A more accurate assessment might say the company is a textbook example of how SaaS firms can grow exponentially without a direct sales team. Its channel play began in May 2017, when the company’s headcount was a grand total of two: Solomon and CEO/cofounder Kevin Lancaster. By December of that year 500 partners were reselling the software. Fast forward to today, and those partners total more than 2,000 in 22 countries and 45 employees.

  2. Companies To Watch: OrderOut
    8/1/2019

    Managing integrations and simple monthly pricing are keys to the growth goals of this startup that manages online third-party food delivery orders for restaurants.

  3. Who Is At The Center Of Your Funding Universe: Employees, Products, Or Customers?
    8/1/2019

    This customer-centric operations model will help software companies reimagine how they make strategic decisions and, thus, funding allocation decisions.

  4. Navigating The Terms Of Your Catalytic Pricing Moment
    8/1/2019

    Following these four pricing dos and don’ts can help a software company respond correctly when a high-value prospect comes knocking at the door.

  5. The Physics Of Software Business Operations
    8/1/2019

    The COO of Moogsoft explains how simple changes to customer success, marketing, and sales operations can set the stage for growth.

  6. Executive Profile: Fred Voccola of Kaseya
    8/1/2019

    Kaseya's CEO talks driving revenue growth, prioritizing opportunities, and more in this featured Q&A.

  7. What Living In A Zen Buddhist Monastery For 5 Months Taught Me About Being A Better Business Leader
    8/1/2019

    Over the past 15 years, I have made countless leadership mistakes in growing our business. I can attribute several of these mistakes to gross misconceptions around what the very essence of leadership was about.

  8. Do You Really Know What’s Causing Churn?
    8/1/2019

    The customers using your software, especially those with purchasing and decision- making authority, are busy. Too busy to hop on the phone for an hour and run through a postmortem for a software solution they are no longer interested in using.

  9. It Pays To Think Outside The Box When Marketing Software
    8/1/2019

    You can take a problem with your software and use it to your advantage with creative marketing strategies.

  10. Cash Rules: Advice For Maintaining Positive Cash Flow At Your Software Company
    8/1/2019

    Even with all forces working in your favor, managing cash flow is hard. Serial entrepreneur and SaaS founder Mike Brody explains how he strives to maintain positive cash flow.