Software Executive Magazine Feature Articles

  1. By The Numbers: Impact of SaaS Discounting
    6/1/2018

    Your company works hard to develop cutting-edge software. And then your sales team wants to eat away at your margins by going wild with discounts. Sound familiar? Here are benchmarks from a study on 6,000 SaaS companies that you can use to examine their discounting policies.

  2. Executive Profile: Marc Haskelson of Compliancy Group
    6/1/2018

    Editorial board member Marc Haskelson, President & CEO of Compliancy Group, talks resellers, bootstrapping a software business, marketing secrets, marketing mistakes, and more.
     

  3. Real-World SaaS Migration Advice
    6/1/2018

    A VP of engineering shares what he learned from his company’s transition to the cloud (hint: it’s as much about people as it is about technology).

  4. How A SaaS Company Eliminated Process To Scale Its Culture
    6/1/2018

    A software CEO/entrepreneur/angel investor shares real-world advice about how to grow your culture along with your company.

  5. Ask The Board: Cultivating Culture
    6/1/2018

    It’s hard to quantify the impact culture has on the quality of code you ship. According to a Columbia Business School survey of 1,400 North American CEOs, 92 percent said they believed improving corporate culture would improve the value of the company. Yet only 15 percent said their corporate culture was where it needed to be. We asked our editorial board to share examples of what they’ve done to improve the culture at the software companies they run.

  6. Companies To Watch: Apptizer
    6/1/2018

    This bootstrapped mobile order-ahead software platform is gaining traction as a startup thanks to a hefty investment in customer support and a laser-focus on the SMB market.

  7. Preparing For Postacquisition Success
    6/1/2018

    Your integration and employee retention plans are easy steps to neglect in the M&A process, but they are crucial to the overall success of selling your software company.

  8. 9 Soft Skills For Your Tech Talent
    6/1/2018

    Has every one of your software company’s engineers and developers mastered these nine nontechnical skills?

  9. It's Time To Get Channel Partner Discounts Under Control
    6/1/2018

    A software veteran shares his playbook for identifying and regulating channel partner discounting, which resulted in more than $8 million in annual savings at his former global software company.

  10. Why A Software Company Ditched Traditional Marketing
    6/1/2018

    Shawn Anderson and the PDQ team has steered clear of outbound marketing including print ads, AdWords, banner ads, and the like, and focused solely on content marketing. Doing so has helped the company achieve 59 percent growth and 55 percent profit margin last year.