Software Executive Magazine Feature Articles

  1. Why Aren’t Software Companies Embracing The Channel?
    4/1/2019

    The channel isn’t going away, and software isn’t getting easier or cheaper to sell. So, why do software companies struggle to capitalize on the selling power of channel partners? 

  2. Ask The Board: Communicating With Investors
    4/1/2019

    Before investors ever decide to put one dollar into your business, you better believe they will have done their due diligence. Frankly, before taking an investor’s money, you should do the same due diligence on those investors.

  3. We Have A Pipeline Problem
    4/1/2019

    I propose that beyond hiring qualified women to fill job vacancies, the most good I or any software executive can do to narrow the gender gap in the workplace is to leave the workplace. When it comes to gender and diversity in tech our responsibility as leaders extends beyond the office walls. We have a pipeline problem, and we can either wait for someone else to fix the pipeline, or we can fix it ourselves.

  4. The Disconnect Between SaaS C-Suite & Channel Development Teams
    4/1/2019

    When launching a channel, you should think of it as starting a remote office, but all too often, SaaS companies make the mistake of creating an “us” vs. “them” mindset instead.

  5. Building A Product Team At TouchBistro
    4/1/2019

    The VP of product management at a leading restaurant point of sale software company shares how he helped build and operationalize a product team to support the company’s rapid growth.

  6. 3 B2B Software Pricing Myths In A B2C World
    4/1/2019

    Unfortunately, up to 70-point margin swings are quite common in the software industry. Pricing mistakes like this quickly erode trust. By applying B2C sales tactics to your B2B software, you could be inadvertently absorbing a very large amount of risk. 

  7. Executive Profile: Rob Walling of TinySeed
    2/1/2019

    TinySeed is the first startup accelerator designed for founders who would traditionally bootstrap. Founder and serial entrepreneur Rob Walling shares more details about this next venture in an exclusive Q&A.

  8. What It Takes To Dominate A Vertical Market
    2/1/2019

    When Jennifer Goldsmith joined Veeva Systems in 2010, the company had one product line and fewer than 60 employees. Today it is approaching $1 billion in revenue thanks to its strong partnership with the life sciences industry.

  9. Sales Tax For SaaS: A 2019 Update
    2/1/2019

    A state-by-state breakdown of the ever-changing SaaS sales tax status, including a handy chart software finance teams should reference this tax season.

  10. Programming Good Leadership
    2/1/2019

    Over the course of my 30+ year career, I have led organizations from 1 to 300+, and the major takeaway I have learned is summed up in one word: humility. No engineer likes a “know it all” boss.