Software Executive Magazine Feature Articles

  1. How To Think Strategically (Without A Pricing Consultant)
    5/31/2019

    The best way to find the sweet spot for pricing is to not focus on pricing.

  2. You Call That Programming?
    5/31/2019

    A seasoned software executive explains why today’s software developers have no idea how good they have it.

  3. How A Partner Scorecard Drives Revenue Growth
    5/31/2019

    Software companies need a better way to select the right channel partners at the beginning — partners that have the best potential to drive revenue growth.

  4. Keep The Revenue Your Company Worked So Hard To Earn
    5/31/2019

    If you follow the path customers naturally take, not the one you outline, the result will drive customer adoption, loyalty, and expanded product use.

  5. The Big Bold Future Of SaaS Growth Is Customer Success
    5/31/2019

    Very few SaaS vendors have figured out how to solve the root-cause problem: how to get customers to drive effective user adoption and use technology to create value.

  6. Mind The Gap: Coach On How To Deliver An Amazing Demo
    5/31/2019

    Ensuring that everyone on the team is consistently working on their skills, like a crafts-person or professional athlete, in their customer roles is key to working smarter.

  7. Channel Partners Need Your Help (But Not Via Another Email About Your Software’s Latest Features)
    5/10/2019

    When BlueStar invited me to join them at their ISV Connect Summits in 2019, I jumped at the chance to help steer education sessions. Why? Because I know many software companies want to have successful partner programs, but they struggle to execute when it comes to selling their software through indirect channels.

  8. Remote Control: How To Keep An International Workforce In Sync
    4/1/2019

    The CEO and cofounder of a rapidly growing enterprise software company explains how its mission and culture adapt to encompass team members across seven offices in two countries.

  9. Series A SaaS Startup Benchmarks
    4/1/2019

    In early January 2019, Tomasz Tunguz analyzed how far along typical Series A SaaS companies were in 2018. The median growth rate (250%) and median ARR ($1.8 million) were surprisingly large.

  10. What Software Customers Need To Be Successful
    4/1/2019

    In an effort to understand what customer success looks like from the customer perspective, we conducted a study of software professionals responsible for managing, implementing, or administering software-based initiatives within a business environment.