Software Executive Magazine Feature Articles

  1. The Four Vital Signs Of SaaS
    5/31/2019

    Rory O’Driscoll, partner at Scale Venture Partners, said, "Vital signs don’t cure patients, doctors do. SaaS vital signs don’t fix companies, management teams do. But realistic benchmarking metrics do what ER vital signs do: pinpoint issues, provide actionable context, and allow you to get to work.”

  2. The Marketing Idea That Helped A Small Canadian Software Company Disrupt An Industry
    5/31/2019

    This software CEO explains why the simplest marketing strategy is a genuine and humble message about the state of your company and your plans.

  3. 8 Ways To Generate Quality Leads
    5/31/2019

    What do software marketers covet and crave? Leads! High-quality leads that can be poured into the sales funnel and transformed into profitable sales. If you want your marketing to generate a lot more leads, here are six time-tested ideas.

  4. Companies To Watch: SOOP
    5/31/2019

    This seasoned software executive is getting his text-to-order startup off the ground by being smart about bootstrapping, pricing, and beta customers.

  5. How To Think Strategically (Without A Pricing Consultant)
    5/31/2019

    The best way to find the sweet spot for pricing is to not focus on pricing.

  6. You Call That Programming?
    5/31/2019

    A seasoned software executive explains why today’s software developers have no idea how good they have it.

  7. How A Partner Scorecard Drives Revenue Growth
    5/31/2019

    Software companies need a better way to select the right channel partners at the beginning — partners that have the best potential to drive revenue growth.

  8. Keep The Revenue Your Company Worked So Hard To Earn
    5/31/2019

    If you follow the path customers naturally take, not the one you outline, the result will drive customer adoption, loyalty, and expanded product use.

  9. The Big Bold Future Of SaaS Growth Is Customer Success
    5/31/2019

    Very few SaaS vendors have figured out how to solve the root-cause problem: how to get customers to drive effective user adoption and use technology to create value.

  10. Mind The Gap: Coach On How To Deliver An Amazing Demo
    5/31/2019

    Ensuring that everyone on the team is consistently working on their skills, like a crafts-person or professional athlete, in their customer roles is key to working smarter.