Software Executive Magazine Feature Articles

  1. The New Software Marketing Mindset
    4/1/2019

    A seasoned SaaS CMO shares 5 simple moves marketers need to nail.

  2. 5 Steps To Significant Revenue Growth In 2019
    4/1/2019

    The former CEO of Intacct – and current revenue acceleration consultant – shares time-tested strategies to help any software company grow.

  3. Executive Profile: Ganesh Shankar of RFPIO Inc.
    4/1/2019

    When we started RFPIO, my primary concern was to get that first customer. That kept me up at night. Then, my focus turned to fundraising. Now that we have more than $25 million in funding and thousands of users, we’re in a great spot, but I’m still very focused on making sure we are doing everything that we can to support our customers.

  4. When Software Engineers Take On Sales And Culture
    4/1/2019

    This CEO started a software company 30+ years ago with the belief that the engineering team should call all the shots (and as a result, he’s never had a commissioned sales force).

  5. Companies To Watch: Upper Hand
    4/1/2019

    This B2B2C software platform serves up flexible features and complementary services while growing its customer base of sports businesses 125 percent YoY.

  6. Why Aren’t Software Companies Embracing The Channel?
    4/1/2019

    The channel isn’t going away, and software isn’t getting easier or cheaper to sell. So, why do software companies struggle to capitalize on the selling power of channel partners?

  7. Ask The Board: Communicating With Investors
    4/1/2019

    Before investors ever decide to put one dollar into your business, you better believe they will have done their due diligence. Frankly, before taking an investor’s money, you should do the same due diligence on those investors.

  8. We Have A Pipeline Problem
    4/1/2019

    I propose that beyond hiring qualified women to fill job vacancies, the most good I or any software executive can do to narrow the gender gap in the workplace is to leave the workplace. When it comes to gender and diversity in tech our responsibility as leaders extends beyond the office walls. We have a pipeline problem, and we can either wait for someone else to fix the pipeline, or we can fix it ourselves.

  9. Transforming A SaaS Business In A Single Week
    4/1/2019

    This founder/CEO shut his SaaS company down for a week and invested half a million dollars to reboot its culture and put it back on a path of rapid growth.

  10. The Disconnect Between SaaS C-Suite & Channel Development Teams
    4/1/2019

    When launching a channel, you should think of it as starting a remote office, but all too often, SaaS companies make the mistake of creating an “us” vs. “them” mindset instead.