Software Executive Magazine Feature Articles

  1. Building A Product Team At TouchBistro
    4/1/2019

    The VP of product management at a leading restaurant point of sale software company shares how he helped build and operationalize a product team to support the company’s rapid growth.

  2. 3 B2B Software Pricing Myths In A B2C World
    4/1/2019

    Unfortunately, up to 70-point margin swings are quite common in the software industry. Pricing mistakes like this quickly erode trust. By applying B2C sales tactics to your B2B software, you could be inadvertently absorbing a very large amount of risk. 

  3. An Innovative Approach To Building A Software Organization That Doesn’t Frustrate Engineers
    4/1/2019

    This CTO explains how a flat organizational structure and a methodical employee offboarding process can help engineers flourish.

  4. Executive Profile: Rob Walling of TinySeed
    2/1/2019

    TinySeed is the first startup accelerator designed for founders who would traditionally bootstrap. Founder and serial entrepreneur Rob Walling shares more details about this next venture in an exclusive Q&A.

  5. What It Takes To Dominate A Vertical Market
    2/1/2019

    When Jennifer Goldsmith joined Veeva Systems in 2010, the company had one product line and fewer than 60 employees. Today it is approaching $1 billion in revenue thanks to its strong partnership with the life sciences industry.

  6. Sales Tax For SaaS: A 2019 Update
    2/1/2019

    A state-by-state breakdown of the ever-changing SaaS sales tax status, including a handy chart software finance teams should reference this tax season.

  7. Programming Good Leadership
    2/1/2019

    Over the course of my 30+ year career, I have led organizations from 1 to 300+, and the major takeaway I have learned is summed up in one word: humility. No engineer likes a “know it all” boss.

  8. 6 Tech M&A Myths & Misconceptions
    2/1/2019

    Far too many software and IT companies are not calibrating their value in the current M&A market. One of the main reasons is that they believe in myths and misconceptions. Here are six of the major ones.

  9. Alignment: Your Software Company’s Top Priority
    2/1/2019

    Perfect alignment surely doesn’t exist in the business world — especially for software companies that are forced to move so fast.

  10. Ask The Board: A Conversation With The Founder & President of MicroBiz
    2/1/2019

    Software Executive editorial advisory board member Kevin Kogler discusses hiring the right developers, stretching resources, and accelerating new feature development.