Software Executive Magazine Feature Articles

  1. Building Software Vs. Building A Company
    5/31/2019

    This tweet has stuck with me for many weeks. "What I thought we were building: a SOFTWARE company What we’re actually building: a software COMPANY."

  2. What The Navy Taught A Software CEO About Leadership
    5/31/2019

    I worked for the U.S. Navy as a civilian for 11 years, including during the first Gulf War. Those years were full of change, pressure, and growth, and it had a big impact on the leadership style I use today.

  3. Ask The Board: Marketing Security Practices And Processes
    5/31/2019

    How can security practices and processes be leveraged as a differentiator? Editorial board member Mark Sokol, VP of marketing at Liongard, explains.

  4. Executive Profile: Thomas Barrineau IV, OrderCounter
    5/31/2019

    Thomas Barrineau IV, cofounder and CEO of restaurant point of sale solution OrderCounter, talks security, being a bootstrapped software company, why the company keeps customer support in-house, and more.

  5. The Four Vital Signs Of SaaS
    5/31/2019

    Rory O’Driscoll, partner at Scale Venture Partners, said, "Vital signs don’t cure patients, doctors do. SaaS vital signs don’t fix companies, management teams do. But realistic benchmarking metrics do what ER vital signs do: pinpoint issues, provide actionable context, and allow you to get to work.”

  6. The Marketing Idea That Helped A Small Canadian Software Company Disrupt An Industry
    5/31/2019

    This software CEO explains why the simplest marketing strategy is a genuine and humble message about the state of your company and your plans.

  7. 8 Ways To Generate Quality Leads
    5/31/2019

    What do software marketers covet and crave? Leads! High-quality leads that can be poured into the sales funnel and transformed into profitable sales. If you want your marketing to generate a lot more leads, here are six time-tested ideas.

  8. Companies To Watch: SOOP
    5/31/2019

    This seasoned software executive is getting his text-to-order startup off the ground by being smart about bootstrapping, pricing, and beta customers.

  9. How To Think Strategically (Without A Pricing Consultant)
    5/31/2019

    The best way to find the sweet spot for pricing is to not focus on pricing.

  10. You Call That Programming?
    5/31/2019

    A seasoned software executive explains why today’s software developers have no idea how good they have it.