Software Executive Magazine Feature Articles

  1. How A Partner Scorecard Drives Revenue Growth

    Software companies need a better way to select the right channel partners at the beginning — partners that have the best potential to drive revenue growth.

  2. Keep The Revenue Your Company Worked So Hard To Earn

    If you follow the path customers naturally take, not the one you outline, the result will drive customer adoption, loyalty, and expanded product use.

  3. The Big Bold Future Of SaaS Growth Is Customer Success

    Very few SaaS vendors have figured out how to solve the root-cause problem: how to get customers to drive effective user adoption and use technology to create value.

  4. Mind The Gap: Coach On How To Deliver An Amazing Demo

    Ensuring that everyone on the team is consistently working on their skills, like a crafts-person or professional athlete, in their customer roles is key to working smarter.

  5. Operationalizing Growth At Upserve

    This CEO opens up about the strategy for ushering this restaurant point of sale and analytics software company toward its next phase of growth.

  6. Channel Partners Need Your Help (But Not Via Another Email About Your Software’s Latest Features)

    When BlueStar invited me to join them at their ISV Connect Summits in 2019, I jumped at the chance to help steer education sessions. Why? Because I know many software companies want to have successful partner programs, but they struggle to execute when it comes to selling their software through indirect channels.

  7. Remote Control: How To Keep An International Workforce In Sync

    The CEO and cofounder of a rapidly growing enterprise software company explains how its mission and culture adapt to encompass team members across seven offices in two countries.

  8. Series A SaaS Startup Benchmarks

    In early January 2019, Tomasz Tunguz analyzed how far along typical Series A SaaS companies were in 2018. The median growth rate (250%) and median ARR ($1.8 million) were surprisingly large.

  9. What Software Customers Need To Be Successful

    In an effort to understand what customer success looks like from the customer perspective, we conducted a study of software professionals responsible for managing, implementing, or administering software-based initiatives within a business environment.

  10. The New Software Marketing Mindset

    A seasoned SaaS CMO shares 5 simple moves marketers need to nail.