Web Exclusive

  1. Pragmatic Advice For Financing The Growth Of A Software Business

    Erik Matlick, CEO of NYC-based marketing data software company Bombora, shares his insights and experiences on financing growth from his experience helping multiple software ventures get off the ground. Matlick, who is also an investor himself, has a much more pragmatic, calculated perspective on raising money – one that is a far cry from the cash grab strategy often hailed in Silicon Valley. Matlick will be speaking on a panel titled “Financing Software Growth The Smart Way” at the Software Executive Forum event in Brooklyn on August 28, 2018. To register for the event free of charge, please email abby.sorensen@softwareexecutivemag.com for a promo code.

  2. The Reality Of Selling Your Software Business Is Harder Than It Seems

    My inbox is bombarded with a daily stream of news about tech acquisitions. I know the mainstream tech media is obligated to cover the biggest of the big deals, but to me the headlines about billion dollar exits aren’t painting an accurate picture of just how difficult it can be to sell your software company.

  3. Debating Software Company Growth Strategies

    There isn’t a “wrong” answer to whether top-line or bottom-line growth is more important for SaaS companies. Instead of debating the pros and cons of VC money, software companies should take a look, hard look at the best way to finance growth.

  4. 5 Software Business Lessons Learned From Binge Watching Silicon Valley

    Here are five lessons software companies of any size can learn from the cast of Silicon Valley. If I could have sat down with the fictional founder and CEO of Pied Piper, Richard Hendricks, when the show first aired in 2014, I would have given him a handful SoftwareBusinessGrowth.com and Software Executive magazine articles.

  5. Why Customer Success Must Be A Philosophy And Not Just A Department

    NewVoiceMedia CEO Dennis Fois recently took time to speak with Software Business Growth about his Fireside Chat at Pulse, as well as how he expects customer success to evolve, how to use data and metrics to measure and improve emotional connections with customers, and more.

  6. How To Improve Customer Success And Reduce Customer Churn In A SaaS Company

    In today's competitive market, SaaS providers fully depend on upsells, referrals, and renewals year after year. Most SaaS companies put all of their focus and effort into developing their product(s) and acquiring new customers and logos. The problem with this strategy, and why so many SaaS companies are becoming increasingly stressed about customer churn, is customer acquisition is just the beginning of a long-term service engagement with your customers.

  7. How MicroBiz Improved Its Culture By Expediting Customer Request Response Time

    Focusing people on being responsive simplified things for employees and improved the culture at MicroBiz Point of Sale. Founder and president Kevin Kogler shares five strategies for how this software company implemented this change.

  8. What We Can Learn From Ants To Improve SaaS Conversion Rates

    SaaS onboarding is the beating heart of your business. In our era of freemium, trials and other piloting processes, ramping up prospects who signed up for your product can make or break your forecasts. Increasing free-to-paid conversion rates is therefore a daunting task. You may feel overwhelmed by the incredible amount of factors you can tamper with. The myriad of solutions out there while doing a great job at solving specific problems rarely help identify the main levers of improvement for SaaS conversion rates.
    Today, we’ll discuss an approach to identifying these levers and how to execute against them.

  9. Being Successful At Customer Success

    If you ask two different software leaders to define “customer success,” you’re likely to get two different responses. We sat down with Allison Pickens, Chief Customer Officer at Gainsight, to clarify the converssation and pick her brain on all-things-CS — from pitfalls and best practices to structuring a CS team.

  10. The Six Keys To Customer Success

    Do you retain 95% of your customers month-to-month? That sounds like something to be proud of—until you do the math. That’s 5% churn per month, or 60% per year. In other words, you have to replace 60% of your revenue every year just to break even. What if you have monthly 98% retention/2% churn? That’s still 25% a year, or a quarter of your revenue.