Web Exclusive

  1. How MicroBiz Improved Its Culture By Expediting Customer Request Response Time

    Focusing people on being responsive simplified things for employees and improved the culture at MicroBiz Point of Sale. Founder and president Kevin Kogler shares five strategies for how this software company implemented this change.

  2. Being Successful At Customer Success

    If you ask two different software leaders to define “customer success,” you’re likely to get two different responses. We sat down with Allison Pickens, Chief Customer Officer at Gainsight, to clarify the converssation and pick her brain on all-things-CS — from pitfalls and best practices to structuring a CS team.

  3. When Innovation Falls Short

    It's an exciting time to be working on innovation. Strong public markets, rapidly developing technology, and fierce competition across all sectors are driving massive investment. New products, services, experiences, and processes are top of mind for leaders, getting the attention of C-suites and boards. To compete, companies have no choice but to innovate. Leaders are finding the success of the businesses and their personal trajectories is now closely tied to their ability to quickly translate innovative ideas to operable concepts that deliver transformational outcomes.

  4. How To Best Structure Your Team: Start With The Why, End With The How

    Before going through all of the effort to recruit, on-board, and train your next employee, make sure you have a clear road map that begins with mission, the role the employee will play in supporting that, and how their individual efforts will help the organization succeed.

  5. Software Soundbytes: Avoiding The “Just Checking In” Conversation With Your Customers

    You can’t grow your software company without continuous feedback from your customers. Your sales, marketing, product, and customer success teams all need to spend quality time communicating with customers. But no customer wants to see an email or hear a voicemail that leads with “I was just checking in to see...” Jocelyn Brown, VP of Customer Success at marketing performance management software company Allocadia, uses real-time user data to ensure customer contacts are insightful and meaningful. In less than 90 seconds she explains how customer data helps Allocadia, a software company with an 852 percent revenue growth rate since 2013.

  6. Why A Small Software Company Was Flooded With 575 Job Applications

    Wildbit has been building development workflow, email delivery, and code deployment software for more than 16 years. The company was recently flooded with 575 applicants for a content strategist position. That’s right: 575 applications that didn’t require hiring a staffing firm or even heavily investing in promoting the job posting.


  7. An M&A Q&A With A Founder Who Sold Two Software Companies

    Steve Jones has sold multiple high-tech companies, and is a board member of several software companies. He is also an SVP with Corum Group, an M&A advisory firm that works exclusively with software and tech companies. Jones recently spoke about M&A trends at the World Financial Symposium in San Francisco, and he caught up with SoftwareBusinessGrowth.com to share his expertise with other software companies who are thinking about selling.

  8. Why Growing Software Companies Need An Awards Strategy

    Many companies view awards as superfluous to their main activities, believing their products and services should speak for themselves. This confidence is absolutely key to success. But why not accelerate the journey and share your achievements with prospective new customers and partners?

  9. Software Soundbytes: Don’t Play The Founder Card

    Mallorie Brodie, co-founder and CEO of construction management software company Bridgit, knows early sales traction is pivotal to the success of any software startup. Here’s a 90 second explanation of how not playing the "founder card" helped write this startup’s sales playbook. Stay tuned for the April issue of Software Executive for more on this software company's success story.

  10. Quick Tips From A SaaS Marketing Expert

    Andrus Purde knows firsthand how to scale SaaS marketing teams. Purde is the founder of Outfunnel, and was previously the head of marketing at Pipedrive and a product marketing manager at Skype. During his tenure at Pipedrive, he built a marketing team of more than 20 people and was along for the ride as the company grew from zero to more than 50,000 paying customers.