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  1. Software Companies Monetize Piracy And Infringement

    Here are the key lessons about capturing better data, making informed decisions about it, and efficiently managing the process of transforming infringing users into paying customers.

  2. Software License Compliance Playbook

    Learn how to generate actionable intelligence on infringers, prioritize license compliance opportunities, build and manage the right team to support your compliance strategy, and develop processes for building and growing your compliance program.

  3. Take The Guesswork Out Of Product Management - Series Part 1 of 3

    Most software product managers only have access to limited data and anecdotal evidence of product use. They lack the tools to make informed decisions based on actual customer usage of their applications. Unfortunately, this lack of data-driven insight can stand in the way of successfully meeting their customers’ needs.

  4. Take A Customer-Centric Approach To Product Management - Series Part 2 of 3

    Being customer-obsessed is essential to delivering successful software products and increasing satisfied customers.  Most software product managers only have access to limited data and anecdotal evidence of product use.  Information that enables you to understand user behavior and make informed decisions that support customer needs is lacking at every stage of the product development process.

  5. A Product Manager’s Guide To In-App Messaging - Series Part 3 of 3

    Leveraging anonymous usage data with contextual in-app messages is a better way to engage with your users. By delivering the right message to the right user at the right time, it can dramatically help drive adoption of key features, increase conversion rates, and retain existing customers. All across the customer lifecycle, in-app messages can deliver a better customer experience for better business results.

  6. 6 Mistakes Software Companies Make With Channel Programs

    Building an indirect sales channel is not easy, and it takes time and effort to do this correctly. In building our channel at MicroBiz, here are a few lessons we learned.

  7. How Product Managers Listen To The Voice Of The Customer

    Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). Based on this prediction, we were interested to see where things stand today and wanted to get a better sense of how Product Managers are currently using customer data and listening to the voice of the customer.

  8. Deciding When To Eliminate Old Features And Versions That Make It Harder To Evolve Your Product

    Can I dump an old feature that complicates UI changes? What if you could quantify the number of unique users who actively engaged with a legacy feature? You can - here's how.

  9. Deciding When To End-Of-Life A Product

    When can we drop support for an older version and reallocate those product development resources?

  10. A BI Software Company’s Podcast Marketing Playbook

    Last year our SaaS company recorded our first-ever proprietary podcast episode. Here's a general checklist to guide your process if your software company is interested in starting a podcast.