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  1. Companies To Watch: Upper Hand

    This B2B2C software platform serves up flexible features and complementary services while growing its customer base of sports businesses 125 percent YoY.

  2. How MX Built A Software Organization That Doesn't Frustrate Engineers

    This CTO explains how a flat organizational structure and a methodical employee offboarding process can help engineers flourish.

  3. Why Aren’t Software Companies Embracing The Channel?

    The channel isn’t going away, and software isn’t getting easier or cheaper to sell. So, why do software companies struggle to capitalize on the selling power of channel partners? 

  4. We Have A Pipeline Problem

    I propose that beyond hiring qualified women to fill job vacancies, the most good I or any software executive can do to narrow the gender gap in the workplace is to leave the workplace. When it comes to gender and diversity in tech our responsibility as leaders extends beyond the office walls. We have a pipeline problem, and we can either wait for someone else to fix the pipeline, or we can fix it ourselves.

  5. Transforming A SaaS Business In A Single Week

    This founder/CEO shut his SaaS company down for a week and invested half a million dollars to reboot its culture and put it back on a path of rapid growth.

  6. 3 B2B Software Pricing Myths In A B2C World

    Unfortunately, up to 70-point margin swings are quite common in the software industry. Pricing mistakes like this quickly erode trust. By applying B2C sales tactics to your B2B software, you could be inadvertently absorbing a very large amount of risk. 

  7. What Is Software Compliance Analytics?

    Software piracy is still a big issue. Customer overuse is still a big issue. So let’s talk about software compliance analytics and the data that helps you convert pirates into paying customers.

  8. A Comprehensive Guide To Ad Hoc Reporting For SaaS

    “Why should I give my users ad hoc reporting? They don’t want to create reports. Half of them barely use Excel.” We get variations on this question from software vendors all the time.

  9. Shortlist Qualifications For Sales Enablement Solutions

    The sales enablement industry has reached the point where there are many different vendors that offer some unique tools and features. It can be difficult to sort through all the vendors and determine what’s the best fit for your organization. This task is made even more difficult when you realize that investing in a sales enablement solution is a huge step for any organization. It will impact many different stakeholders, reallocate resources, and upend traditional processes.

  10. Data And Personalization: The Shape Of Marketing In 2019

    Oh, hello there. Welcome to 2019. Have you emerged from your cocoon of holiday warmth? Judging by the leftover cookie crumbs on your face, the answer to that question appears to be “sort of.” No matter, the year is off to a blistering start as it always is in the world of sales and marketing. Perhaps you’re still wrapping up plans for the new year, or maybe you’ve hit the ground running right away. Wherever you are to kick off 2019 there are some trends you need to be aware of to be fully prepared.