Web Exclusive

  1. Blockchain Brings Opportunity For Channel—But Challenges Too
    6/17/2019

    There are plenty of reasons for solution providers to get excited about blockchain, but there’s also a lot to do before most can develop successful practices, according to members of CompTIA’s Blockchain Advisory Council. Blockchain, most notably associated with cryptocurrencies such as Bitcoin, uses an open, distributed ledger of data that permanently records transactions through cryptography, timestamps and transactional data—all meant to prevent alteration of the data. But that’s just scratching the surface, according to Jim Gitney, CEO of Group50, an Upland, Calif.-based solution provider and co-chair of CompTIA’s Blockchain Advisory Council.

  2. 3 Key Ingredients For Channel Marketing Success
    6/17/2019

    Just because you build an awesome partner program with super cool channel marketing tools, it doesn’t mean your partners will be running out of the corn fields to use them.

  3. Increase Partner Engagement With Social Channel Marketing
    6/10/2019

    We use social media tools like Facebook and Instagram to share updates with our friends and family. The same is true with our partners. Social channel marketing is all about driving higher engagement with our partner community around the globe.

  4. 3 Mistakes To Avoid When Tracking Churn
    6/7/2019

    Regardless of your particular methodology in calculating churn, there are best practices you can (and should) be following to benefit from the results. Following are three mistakes SaaS companies need to avoid as they set about tracking their churn.

  5. How To Turn Channels Into A Profession, One Certificate At A Time
    5/31/2019

    Mike Kelly doesn’t shy away from a challenge. He climbed Mount Elbrus, the highest summit in Europe at 18,510’. He conquered the Jungfrau Marathon with 6,000’ of elevation gain. But now he has an ever more audacious mission; turning the channel into a profession.

  6. Saas Metrics Aren't Just For Investors. You Need Them, Too.
    5/29/2019

    You need SaaS metrics to manage and grow your business, to make well-informed decisions for your future and to find leaks in your business before losing significant streams of revenue. Instead of looking at metrics as just a requirement for raising capital, here are a few of the many reasons why I think every SaaS CEO, CFO and founder should have on-demand access to accurate SaaS metrics.

  7. 5 Quick Wins To Get Started With Software Usage Analytics
    5/16/2019

    Even if you’re brand new to software usage analytics you can start seeing results quickly. You and your team can gain valuable, game-changing insights that reduce assumptions about your users’ behavior and bring knowledge into your decision making processes.

  8. 6 Takeaways From The G2 Crowd Grid For Revenue Management
    5/13/2019

    When it comes to revenue recognition and ASC606, finance executives at SaaS and subscription companies face many challenges. There are complexities regarding revenue and billing models, how well aligned sales and finance are on deal terms, and the changing rules from ASC 605 to ASC 606.

  9. Getting Respect With Channel Automation
    5/13/2019

    Indirect sales drives 75 percent of world trade across all 27 Industries. It's the biggest industry in terms of getting things to market. And yet somehow, we in the channel have this red-headed step-child complex.

  10. Channel Partners Need Your Help (But Not Via Another Email About Your Software’s Latest Features)
    5/10/2019

    When BlueStar invited me to join them at their ISV Connect Summits in 2019, I jumped at the chance to help steer education sessions. Why? Because I know many software companies want to have successful partner programs, but they struggle to execute when it comes to selling their software through indirect channels.